There are several reasons for using high quality images on your website as people fall in love with what they see more easily than what they read. There are certain factors to consider also when choosing images for your business website. Pictures tell a thousand words, you could easily upload a picture without a story and people easily understand what you do just by taking a look at the picture.What’s easier (or more pleasing) than looking at a nice picture? Images on a website can either be Photos, Infographics (this is a combination of pictures with text), Gifs, and other elements.
Pictures tell a thousand words, you could easily upload a picture without a story and people easily understand what you do just by taking a look at the picture.What’s easier (or more pleasing) than looking at a nice picture? Images on a website can either be Photos, Infographics (this is a combination of pictures with text), Gifs, and other elements.
We all know how important first impressions make right? An example is a typical random user visits your website for the first time and they are stuck on your page because they can’t stop looking at your top high quality pictures and this actually makes them find out what product the website is selling. On the other hand, someone can wander to your page and get totally bored just by sighting the low quality pictures on a website.
Here are some reasons why High-Quality Images are definitely a must-have on Websites.
The aim of having a website really is to have people visit that website so that they can become aware of what product you are selling and patronize you. Website marketing is harder than one on one marketing. When doing the latter, you have room to convince the prospective client. For website marketing, your website does the talking. If it is not attractive, the prospective client will not visit again nor patronize and neither will that person do a referral. And in the world we live in, Referral goes a long way in getting us, clients. So do well to load your website with top quality pictures, amongst other things, that will keep people coming back to the website. Always aim for photos that tell positive emotions and contain people.
One sure way to generate website traffic is by improving the visibility of your website. Images play a major role in ensuring that your website is top among the search engine results. Now let us try and explain Search Engine Optimization. When we go on google and type ‘black leather shoes’, automatically, some brands come up. The process of a brand appearing on the search engine is due to the work done at the back end on the website of that brand. Part of it is the use of images; top quality images that have keywords that enable google to pick up your brand when people search for words that qualify that brand. In other words, images double your chances of getting discovered on the internet.
Our social media platforms are included on our website as a means of our audience getting more familiar with all our channels. Having a low quality looking website will not spike up enough interest in people to go ahead and check out your social media platforms and this will reduce your chances of visibility. A lot of benefits come from people viewing and following your social media account, people view, like and even share posts on social media but if your website is not appealing enough to the eye, it most likely will not encourage people to go ahead and view your social media platforms thus costing you the additional benefits.
High-quality images are eye-appealing and they have numerous benefits on your product. This is not to say that there aren’t challenges in getting these images. It isn’t always easy to get pictures that are of high quality, it takes a lot of determination and commitment, it is also time-consuming. But you will agree with me that the positive outweighs the negative in this case.
Some links where you can get high-quality pictures are pexels.com, freepik.com, pixabay, shutterstock.com.