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About The Course
You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert; right? You've found the right digital marketing course!
With the skills learned in our digital marketing course, you can: GROW your own business, LAND a job in this hot marketing industry or HELP a client increase their business. We want to help you grow your business with social media marketing, content marketing, email marketing, and more!
At Torilo Academy, there are diverse courses like fundamentals of digital marketing, social media and E commerce to much more specialized topics such as digital strategy and action. Take the digital marketing course today.
- Define digital marketing. Explore its evolution and the current landscape
- Define segments and the role segmentation plays in digital marketing
- Define your audience and build a target persona with customer map
- Define the landscape of channels and how they are used.
- Differentiate between broadcast, direct and social channels.
- Identify the relevance of role for different channels for your business and customers.
- Define channels that will be used in campaigns and where your approach is paid, earned or owned.
- Explain how to use channels to market to the right customers at the right time.
- Theoretical aspect on how SEO is done.
- Explain the impact local SEO has and how to set it up
- Learn how to work with a blog
- Perform keyword research, analysing search volume and competition.
- Apply keyword and search intent targeting to your business.
- Define click bidding and bid management budgeting.
- Create your own Adwords campaign.
- Evaluate results and optimize Adwords.
- Review key metrics and KPIs for SEM
- Outline the process for running a social ad campaign.
- Create and manage a social ad campaign for Facebook, Twitter, and/or Instagram.
- Identify the data that is available form social media platforms and how it can be used.
- Select appropriate social media platforms for a brand and specific campaigns.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Learn Twitter marketing and how to leverage the Ads on it.
- How to take advantage of video marketing, using Youtube.
- Landing pages, UX, & Lead Gen
- Review best practices of digital marketing UX
- Explore how on-site marketing works and the ways to optimize those efforts.
- Evaluate the design, functionality, and effectiveness of landing pages.
- Develop landing pages and forms for your business.
- Plan and prepare lifecycle marketing strategies.
- Map content and channels (like email) to your customer’s lifecycle.
- Plan, execute, and measure email-marketing campaigns.
- Gain basic familiarity with common tools of the trade.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging =, content mapping, distribution and measurement.
- Develop a Native Advertising strategy to increase targeted reach of your content.
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Distinguish best uses and approaches to the primary social platforms.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Clear understanding of how to leverage the detailed information on Google Analytics.
- Learn how to track a link using Google Analytics.
- In depth tutorial on how to use google search console.
- Explain how to use Google TagManager to track links on your website.
- Explore how to use structured data markup helper to boost your local SEO.
- Learn how to take advantage of Google marketing tools.
- Re-marketing using Google Analytics and learn how to create a funnel.
- Leaning how to leverage affiliates on a website.
- Explaining how to create popup form to gain organic followers via email.
- Learn How to handle Google Adsense and run Ads on your page.
My name is Jessica, I studied biology from the University of Abuja. I wanted to go outside my field to acquire something new and I've always loved marketing or business as it may be.
I opted for Digital Marketing which is the best decision I've made in 2019 and finding a good academy to study this course is the best thing ever.
Torilo Academy is everything you can think of. They've got the best tutors, conducive environment for learning, and I really learned a lot as my tutor (Mr Adetutu Peter, digital marketing tutor) was and still always there whenever I need clarification on a topic. For your best coaching and productive results , don't go too far searching, just find your way to Torilo Academy. The best place to ever be.
I am ijenwa rosemary onweani.A graduate of Nnamdi Azikiwe University Awka Anambra State. I studied Economics Education.i love and appreciate what I do,and with the length and breadth of my knowledge gained from Torilo Academy and my amazing tutor.i can tell you today,I am one of the growing Digital Marketer coming to limelight in the nearest future.let me take you a hit through the world I have embraced . Digital marketing is a fairly new field that aims to improve the digital presence of businesses and support the brand across digital outlets(also transferring to the offline world)Torilo academy will give you that ideal,make you world class and outstanding,with the best environment conducive for learning.i have learnt a lot in the world of digital marketing thanks to Torilo Academy.
Words can't express the joy and fulfilment in my heart right now. Thanks to Torilo Academy my longtime wish to have deep knowledge of Digital Marketing is accomplished.
With a very conducive learning environment, great instructors.....Torilo Academy is truly a place to be.
Think of excellence, think of Torilo Academy.
Torilo Academy is a dedicated institution not only interested in training people but also grooming and developing them to influence the community and the world at large. I learned digital marketing at Torilo and my experience there was awesome.
They've got great tutors, a very conducive environment for learning and modern learning facilities. If you want to take advantage of the digital world, choose Torilo and you will be glad you did.