Become a Certified Digital Marketer (Associate)

(Meta Certification Prep Exam)

Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.

Next Start date

5th May, 2025

Extended registrations ends April 27th

Duration

5 weeks

Schedule

Twice Weekdays 10am - 2pm
or Saturdays 10am - 5pm

Format

Physical or Online

Next Start date

5th May, 2025

Extended registrations ends April 27th

Duration

5 weeks

Format

Physical or Online

Schedule

Twice Weekdays 10am - 2pm
or Saturdays 10am - 5pm

What you will learn

  • Explain what Digital Marketing entail
  • Define segments and the role segmentation plays in digital marketing
  • Identify the relevance of role for different channels for your business and customers
  • Explain how to use channels to market to the right customers at the right time.
  • Building a target persona
  • Define channels that will be used in campaigns and where your approach is paid, earned or owned
  • Content writing
  • Explain the impact local SEO has and how to set it up
  • Perform keyword research, analysing search volume and competition
  • Create your own Google Ads campaign
  • Evaluate results and optimize Adwords
  • Review key metrics and KPIs for SEM
  • How to take advantage of video marketing, using Youtube.
  • Learn Twitter marketing and how to leverage the Ads on it.
  • Learn Facebook marketing and how to leverage Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.
  • Landing pages & Lead Generation
  • Review best practices of digital marketing UX
  • Evaluate the design, functionality, and effectiveness of landing pages
  • Develop forms for your business
  • Plan and prepare lifecycle marketing strategies
  • Learn how to do email Marketing
  • Engage with your customers via email throughout their lifecycle.
  • Plan, execute, and measure email-marketing campaigns
  • Explaining how to create popup form to gain organic followers via email.
  • Outline the process for developing content campaigns.
  • Create a content plan with key messaging
  • Assess which content marketing tactics meet specific marketing and business goals.
  • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Select appropriate influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
  • Use of CRM (Customer Relationship Management) & Marketing automation tool
  •  
  • Throughout this course, you will be introduced to Artificial Intelligence (AI) concepts and tools that can enhance your productivity and workflow. You will learn how to leverage AI to automate tasks, gain insights, and improve overall efficiency.
  • Your instructor will guide you through the exploration of various AI tools and technologies, tailored to the specific needs and goals of the course. This hands-on experience will enable you to develop practical skills and apply AI solutions to real-world problems.
  • Google Analytics
  • Clear understanding of how to leverage the detailed information on Google Analytics
  • Learn how to track a link using Google Analytics
  • Google Search Console
  • In depth tutorial on how to use Google Search Console
  • Google TagManager
  • Explain how to use Google TagManager to track links on your website
  • Structured Data Markup Helper
  • Explore how to use structured data markup helper to boost your local SEO

Required Tools

What is Digital Marketing?

Digital marketing is the promotion of products or services using digital channels to reach and engage with customers.

It involves leveraging online platforms, such as search engines(Google etc), social media, AI, email, and websites, to connect with your target audience.

Imagine the internet is a vast ocean teeming with potential customers like fish. Digital marketing is like being a skilled fisherman. You use a variety of tools and techniques – from casting a wide net (like social media) to using specific bait (targeted ads) – to catch the right kind of fish (your ideal customers).

Digital marketers analyse the ocean (online data), study fish behaviour (customer preferences), and constantly adjust their approach to maximize their catch (sales and conversions).

It’s about understanding where your target audience hangs out online, what they’re interested in, and how to create compelling content that grabs their attention and encourages them to take action.

Kickstart your
career with our NEST Program

Internship Placement

Gain valuable industry experience through an internship secured through our network of 100+ partner companies.

Interview Prep

Develop your interview skills with our comprehensive guide and preparation support & mock interviews

1-1 Mentorship

Everyone’s career transformation journey is different, so you’ll have 1-on-1 session from a dedicated career coach

LinkedIn profile

Make a strong first impression on potential employers with help of our team. This includes a professional headshot for your LinkedIn profile

Portfolio

Showcase your newfound skills and impress recruiters with a professional portfolio we help you create

Craft A Winning CV

If your intention is to get a job, you get expert guidance on building and optimising a compelling CV to land interviews.

Next Digital Marketing Course

5th May, 2025

Our education advisors can talk you through the payment options available to you. Start your career in Digital Marketing today.

Accelerator

Intensive training + portfolio + Meta Certification

N200,000

N150,000

Extended registrations ends April 27th

Digital Marketing Mastery

Intensive training + portfolio + SEO & more

N300,000

N250,000

Extended registrations ends April 27th

Flexible payment plans available. Our team can help answer any of your questions about the course. Get in touch.

Abisoye Adeyemi

Digital Marketer, Salpha Energy

“I have a new job as a Digital Marketer! I am deeply grateful for all the time and energy from the Torilo Academy team who helped me with my interview preparation .”

“I have a new job as a Digital Marketer! I am deeply grateful for all the time and energy from the Torilo Academy team who helped me with my interview preparation .”

Abisoye Adeyemi

Digital Marketer, Salpha Energy

Become a Certified Digital Marketing Professional

Become a Certified Digital Marketing Professional

Earn an employer-recognized certificate and get a professional portfolio that will help you get hired.

10k+

grads have chosen Torilo Academy to launch new careers or upskill to greater heights

2012

since TA has been dedicated to transforming the careers and lives of our students

85%

of graduates report positive career outcome and secure jobs within few months of graduation

Join our growing community of 7,500+ alumni

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You're in good company. Our Alumni work with leading organisations.

You're in good company. Our Alumni work with leading organisations.

Upcoming Course Start Date

Start Date Path Schedule Length Tuition Fee Status
5th May, 2025 Accelerator Weekdays or Weekends 8 Weeks N200,000 Open

Upcoming Course Start Date

Start Date Path Tuition Fee Schedule Status
14th April, 2025 Accelerator
8 Weeks
N200,000 Weekdays or Weekends Open

FAQs

At Torilo Academy, you'll gain hands-on experience with industry-standard tools. Our curriculum ensures you're proficient in scheduling, monitoring, and analyzing social media across multiple platforms.

Absolutely! Our project-based learning approach means you'll develop, implement, and analyze a complete digital marketing campaign for either a simulated business case or, in some cases, actual local businesses. This provides you with portfolio-worthy real-world experience.

Our curriculum dedicates several modules to both technical SEO and content marketing. You'll learn keyword research, on-page optimization, technical SEO auditing, content calendar development, and content creation strategies across various formats. We emphasize the integration of SEO principles within content marketing for maximum effectiveness.

While specialized social media courses focus solely on platform-specific tactics, Torilo Academy's Digital Marketing course provides a comprehensive education covering all digital channels including search, email, content, paid advertising, and social media. This approach ensures you can develop integrated marketing strategies.

Yes, we have a dedicated module on email marketing that covers segmentation, automation workflows and analytics using platforms like Mailchimp and Sender. You'll create automated email sequences and learn to optimize for deliverability, open rates, and conversions.

Torilo Academy reviews and updates our Digital Marketing curriculum quarterly to reflect platform changes, algorithm updates, and emerging trends. Our instructors are active industry professionals who bring current best practices directly to our classrooms.

Absolutely. You'll learn to set up tracking, analyze performance across channels, and develop data-driven reports that demonstrate campaign ROI.

Yes, our course includes comprehensive modules on paid advertising across Google Ads, Meta (Facebook/Instagram) Ads, etc. You'll learn audience targeting, ad creation, budget management, bid strategies, and performance optimization.

Learn high-quality skills from home with our online courses. Watch recorded lessons whenever you want, join live sessions with teachers, and use tools to work with other students on projects. Our courses are designed so everyone can take part, including people with disabilities.

To enroll, click the apply button an complete the application form with your personal details. Upon completion, a personnel will contact you on how to proceed.