Become a Certified Digital Marketer
Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.
Next Start date
8th October 2024
Early application ends Sept 27th
Duration
5 weeks
Schedule
Twice Weekdays 10am - 2pm
or
Saturdays 10am - 5pm
Format
Physical or Online
Next Start date
8th October 2024
Extended registrations ends Sept 27th
Duration
6 weeks
Format
Physical or Online
Schedule
Twice Weekdays 10am - 2pm
or
Saturdays 10am - 5pm
What you will learn
- Explain what Digital Marketing entail
- Define segments and the role segmentation plays in digital marketing
- Identify the relevance of role for different channels for your business and customers
- Explain how to use channels to market to the right customers at the right time.
- Building a target persona
- Define channels that will be used in campaigns and where your approach is paid, earned or owned
- Content writing
- Theoretical aspect on how SEO is done
- Explain the impact local SEO has and how to set it up
- Perform keyword research, analysing search volume and competition
- Create your own Google Ads campaign
- Evaluate results and optimize Adwords
- Review key metrics and KPIs for SEM
- How to take advantage of video marketing, using Youtube.
- Learn Twitter marketing and how to leverage the Ads on it.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Landing pages & Lead Generation
- Review best practices of digital marketing UX
- Evaluate the design, functionality, and effectiveness of landing pages
- Develop forms for your business
- Plan and prepare lifecycle marketing strategies
- Learn how to do email Marketing
- Engage with your customers via email throughout their lifecycle.
- Plan, execute, and measure email-marketing campaigns
- Explaining how to create popup form to gain organic followers via email.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Use of CRM (Customer Relationship Management) & Marketing automation tool
- Google Analytics
- Clear understanding of how to leverage the detailed information on Google Analytics
- Learn how to track a link using Google Analytics
- Google Search Console
- In depth tutorial on how to use Google Search Console
- Google TagManager
- Explain how to use Google TagManager to track links on your website
- Structured Data Markup Helper
- Explore how to use structured data markup helper to boost your local SEO
Required Tools
What is Digital Marketing?
Digital marketing is the promotion of products or services using digital channels to reach and engage with customers.
It involves leveraging online platforms, such as search engines(Google etc), social media, AI, email, and websites, to connect with your target audience.
Imagine the internet is a vast ocean teeming with potential customers like fish. Digital marketing is like being a skilled fisherman. You use a variety of tools and techniques – from casting a wide net (like social media) to using specific bait (targeted ads) – to catch the right kind of fish (your ideal customers).
Digital marketers analyse the ocean (online data), study fish behaviour (customer preferences), and constantly adjust their approach to maximize their catch (sales and conversions).
It’s about understanding where your target audience hangs out online, what they’re interested in, and how to create compelling content that grabs their attention and encourages them to take action.
Kickstart your
career with our NEST Program
Internship Placement
Gain valuable industry experience through an internship secured through our network of 100+ partner companies.
Interview Prep
Develop your interview skills with our comprehensive guide and preparation support & mock interviews
1-1 Mentorship
Everyone’s career transformation journey is different, so you’ll have 1-on-1 session from a dedicated career coach
LinkedIn profile
Make a strong first impression on potential employers with help of our team. This includes a professional headshot for your LinkedIn profile
Portfolio
Showcase your newfound skills and impress recruiters with a professional portfolio we help you create
Craft A Winning CV
If your intention is to get a job, you get expert guidance on building and optimising a compelling CV to land interviews.
Next Digital Marketing Course
8 October 2024
Our education advisors can talk you through the payment options available to you. Start your career in Digital Marketing today.
Accelerator
Intensive training + portfolio
N150,000
N120,000
Early bird offer ends September 27th
Digital Marketing Mastery
Intensive training + portfolio + SEO & more
N250,000
N200,000
Early bird offer ends September 27th
Accelerator
Intensive training + portfolio
N150,000
N130,000
Limited time offer ends October 4th
Digital Marketing Mastery
Intensive training + portfolio + SEO & more
N250,000
N210,000
Limited time offer ends October 4th
Accelerator
Intensive training + portfolio
N150,000
N120,000
Early bird offer ends September 27th
Digital Marketing Mastery
Intensive training + portfolio + Internship placement + Interview prep & more
N250,000
N200,000
Early bird offer ends September 27th
Accelerator
Intensive training + portfolio
N150,000
N130,000
Limited time offer ends October 4th
Digital Marketing Mastery
Intensive training + portfolio + Internship placement + Interview prep & more
N250,000
N210,000
Limited time offer ends October 4th
Flexible payment plans available. Our team can help answer any of your questions about the course. Get in touch.
Abisoye Adeyemi
Digital Marketer, Salpha Energy
“I have a new job as a Digital Marketer! I am deeply grateful for all the time and energy from the Torilo Academy team who helped me with my interview preparation .”
“I have a new job as a Digital Marketer! I am deeply grateful for all the time and energy from the Torilo Academy team who helped me with my interview preparation .”
Abisoye Adeyemi
Digital Marketer, Salpha Energy
Become a Certified Digital Marketing Professional
Become a Certified Digital Marketing Professional
Earn an employer-recognized certificate and get a professional portfolio that will help you get hired.
10k+
grads have chosen Torilo Academy to launch new careers or upskill to greater heights
2012
since TA has been dedicated to transforming the careers and lives of our students
85%
of graduates report positive career outcome and secure jobs within few months of graduation
Alumni Stories
“I learned something I thought was not possible and it has boosted my confidence’”
“I got a Job immediately I completed my program at Torilo academy.”
“My aim is to build a software solution for footwears.”
You're in good company. Our Alumni work with leading organisations.
You're in good company. Our Alumni work with leading organisations.
Upcoming Course Start Date
| Start Date | Path | Schedule | Length | Tuition Fee | Status |
|---|---|---|---|---|---|
| 8 October 2024 | Accelerator | Weekdays or Weekends | 8 Weeks | N150,000 | Open |
Upcoming Course Start Date
| Start Date | Path | Tuition Fee | Schedule | Status |
|---|---|---|---|---|
| 8 October 2024 | Accelerator 8 Weeks |
N150,000 | Weekdays or Weekends | Open |
Ready to start your Tech, Design,
Digital or Data journey?
Take the next step and speak to our admissions team. Book a 15-minute chat to ask questions and learn more about our programs.
Where Torilo grads. get hired
Ready to start your Tech, Design, Digital or Data journey?
Take the next step and speak to our admissions team. Book a 15-minute chat to ask questions and learn
more about our programs.