Become a Certified Digital Marketer
Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.
What you will learn:
Digital Marketing and SEO- Explain what Digital Marketing entail
- Define segments and the role segmentation plays in digital marketing
- Identify the relevance of role for different channels for your business and customers
- Explain how to use channels to market to the right customers at the right time.
- Building a target persona
- Define channels that will be used in campaigns and where your approach is paid, earned or owned
- Content writing
- Theoretical aspect on how SEO is done
- Explain the impact local SEO has and how to set it up
- Perform keyword research, analysing search volume and competition
- Create your own Google Ads campaign
- Evaluate results and optimize Adwords
- Review key metrics and KPIs for SEM
- How to take advantage of video marketing, using Youtube.
- Learn Twitter marketing and how to leverage the Ads on it.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Landing pages & Lead Generation
- Review best practices of digital marketing UX
- Evaluate the design, functionality, and effectiveness of landing pages
- Develop forms for your business
- Plan and prepare lifecycle marketing strategies
- Learn how to do email Marketing
- Engage with your customers via email throughout their lifecycle.
- Plan, execute, and measure email-marketing campaigns
- Explaining how to create popup form to gain organic followers via email.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Use of CRM (Customer Relationship Management) & Marketing automation tool
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- Google Analytics
- Clear understanding of how to leverage the detailed information on Google Analytics
- Learn how to track a link using Google Analytics
- Google Search Console
- In depth tutorial on how to use Google Search Console
- Google TagManager
- Explain how to use Google TagManager to track links on your website
- Structured Data Markup Helper
- Explore how to use structured data markup helper to boost your local SEO
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Required Tools
Accelerator
Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.
- 6 weeks training
- In-person or online
- Milestone projects
- Portfolio building
Nest
Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.
- 6 weeks training
- 8 weeks internship placement
- Portfolio building
- CV review & LinkedIn optimization
- Mock interviews
What you will learn:
- Explain what Digital Marketing entail
- Define segments and the role segmentation plays in digital marketing
- Identify the relevance of role for different channels for your business and customers
- Explain how to use channels to market to the right customers at the right time.
- Building a target persona
- Define channels that will be used in campaigns and where your approach is paid, earned or owned
- Content writing
- Theoretical aspect on how SEO is done
- Explain the impact local SEO has and how to set it up
- Perform keyword research, analysing search volume and competition
- Create your own Google Ads campaign
- Evaluate results and optimize Adwords
- Review key metrics and KPIs for SEM
- How to take advantage of video marketing, using Youtube.
- Learn Twitter marketing and how to leverage the Ads on it.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Landing pages & Lead Generation
- Review best practices of digital marketing UX
- Evaluate the design, functionality, and effectiveness of landing pages
- Develop forms for your business
- Plan and prepare lifecycle marketing strategies
- Learn how to do email Marketing
- Engage with your customers via email throughout their lifecycle.
- Plan, execute, and measure email-marketing campaigns
- Explaining how to create popup form to gain organic followers via email.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Use of CRM (Customer Relationship Management) & Marketing automation tool
- Â
- Google Analytics
- Clear understanding of how to leverage the detailed information on Google Analytics
- Learn how to track a link using Google Analytics
- Google Search Console
- In depth tutorial on how to use Google Search Console
- Google TagManager
- Explain how to use Google TagManager to track links on your website
- Structured Data Markup Helper
- Explore how to use structured data markup helper to boost your local SEO
- Â
Required Tools
Accelerator
Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.
- 6 weeks training
- In-person or online
- Milestone projects
- Portfolio building
Nest
Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.
- 6 weeks training
- 8 weeks internship placement
- Portfolio building
- CV review & LinkedIn optimization
- Mock interviews
Upcoming Course Start Date
| Location | Start Date | Path | Schedule | Length | Tuition Fee | Status |
|---|---|---|---|---|---|---|
| Ikeja | November 11,2023 | Accelerator | Weekdays or Weekends | 6 Weeks | N80,000 | Open |
| Ikeja | November 11,2023 | Nest | Weekdays or Weekends | 14 Weeks | N130,000 | Open |
| Online | November 11,2023 | Accelerator | Weekdays or Weekends | 6 Weeks | N70,000 | Open |
| Online | November 11,2023 | Nest | Weekdays or Weekends | 14 Weeks | N120,000 | Open |
Upcoming Course Start Date
| Location | Start Date | Path | Tuition Fee | Schedule | Status |
|---|---|---|---|---|---|
| Ikeja | November 11,2023 | Accelerator 6 Weeks |
N80,000 | Weekdays or Weekends | Open |
| Ikeja | November 11,2023 | Nest 14 Weeks |
N130,000 | Weekdays or Weekends | Open |
| Online | November 11,2023 | Accelerator 6 Weeks |
N70,000 | Weekdays or Weekends | Open |
| Online | November 11,2023 | Nest 14 Weeks |
N120,000 | Weekdays or Weekends | Open |
Where Torilo grads. get hired
Ready to start your Tech, Design,
Digital or Data journey?
Take the next step and speak to our admissions team. Book a 15-minute chat to ask questions and learn more about our programs.
Where Torilo grads. get hired
Ready to start your Tech, Design, Digital or Data journey?
Take the next step and speak to our admissions team. Book a 15-minute chat to ask questions and learn
more about our programs.
Torilo Academy | Training Centre In Lagos, Nigeria
Out of 5 stars
Overall rating out of 111 Google reviews
Torilo Academy has been a great experience. Their practical approach to learning is excellent. The Tutors ensure all students are carried along.
This is the best Tech center so far
the experience has actually been electric
Learning at Torilo Academy has been great so far. Super nice tutors.
