Become a Certified Digital Marketer

Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.

What you will learn:

  • Explain what Digital Marketing entail
  • Define segments and the role segmentation plays in digital marketing
  • Identify the relevance of role for different channels for your business and customers
  • Explain how to use channels to market to the right customers at the right time.
  • Building a target persona
  • Define channels that will be used in campaigns and where your approach is paid, earned or owned
  • Content writing
  • Theoretical aspect on how SEO is done
  • Explain the impact local SEO has and how to set it up
  • Perform keyword research, analysing search volume and competition
  • Create your own Google Ads campaign
  • Evaluate results and optimize Adwords
  • Review key metrics and KPIs for SEM
  • How to take advantage of video marketing, using Youtube.
  • Learn Twitter marketing and how to leverage the Ads on it.
  • Learn Facebook marketing and how to leverage Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.
  • Landing pages & Lead Generation
  • Review best practices of digital marketing UX
  • Evaluate the design, functionality, and effectiveness of landing pages
  • Develop forms for your business
  • Plan and prepare lifecycle marketing strategies
  • Learn how to do email Marketing
  • Engage with your customers via email throughout their lifecycle.
  • Plan, execute, and measure email-marketing campaigns
  • Explaining how to create popup form to gain organic followers via email.
  • Outline the process for developing content campaigns.
  • Create a content plan with key messaging
  • Assess which content marketing tactics meet specific marketing and business goals.
  • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Select appropriate influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
  • Use of CRM (Customer Relationship Management) & Marketing automation tool
  •  
  • Google Analytics
  • Clear understanding of how to leverage the detailed information on Google Analytics
  • Learn how to track a link using Google Analytics
  • Google Search Console
  • In depth tutorial on how to use Google Search Console
  • Google TagManager
  • Explain how to use Google TagManager to track links on your website
  • Structured Data Markup Helper
  • Explore how to use structured data markup helper to boost your local SEO
  •  

Required Tools

Accelerator

Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.

  • 6 weeks training
  • In-person or online
  • Milestone projects
  • Portfolio building

Nest

Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.

  • 6 weeks training
  • 8 weeks internship placement
  • Portfolio building
  • CV review & LinkedIn optimization
  • Mock interviews

What you will learn:

  • Explain what Digital Marketing entail
  • Define segments and the role segmentation plays in digital marketing
  • Identify the relevance of role for different channels for your business and customers
  • Explain how to use channels to market to the right customers at the right time.
  • Building a target persona
  • Define channels that will be used in campaigns and where your approach is paid, earned or owned
  • Content writing
  • Theoretical aspect on how SEO is done
  • Explain the impact local SEO has and how to set it up
  • Perform keyword research, analysing search volume and competition
  • Create your own Google Ads campaign
  • Evaluate results and optimize Adwords
  • Review key metrics and KPIs for SEM
  • How to take advantage of video marketing, using Youtube.
  • Learn Twitter marketing and how to leverage the Ads on it.
  • Learn Facebook marketing and how to leverage Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.
  • Landing pages & Lead Generation
  • Review best practices of digital marketing UX
  • Evaluate the design, functionality, and effectiveness of landing pages
  • Develop forms for your business
  • Plan and prepare lifecycle marketing strategies
  • Learn how to do email Marketing
  • Engage with your customers via email throughout their lifecycle.
  • Plan, execute, and measure email-marketing campaigns
  • Explaining how to create popup form to gain organic followers via email.
  • Outline the process for developing content campaigns.
  • Create a content plan with key messaging
  • Assess which content marketing tactics meet specific marketing and business goals.
  • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Select appropriate influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
  • Use of CRM (Customer Relationship Management) & Marketing automation tool
  •  
  • Google Analytics
  • Clear understanding of how to leverage the detailed information on Google Analytics
  • Learn how to track a link using Google Analytics
  • Google Search Console
  • In depth tutorial on how to use Google Search Console
  • Google TagManager
  • Explain how to use Google TagManager to track links on your website
  • Structured Data Markup Helper
  • Explore how to use structured data markup helper to boost your local SEO
  •  

Required Tools

Accelerator

Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.

  • 6 weeks training
  • In-person or online
  • Milestone projects
  • Portfolio building

Nest

Immersive practical training courses designed to take you form beginner level and help you navigate the journey to becoming a pro in your industry.

  • 6 weeks training
  • 8 weeks internship placement
  • Portfolio building
  • CV review & LinkedIn optimization
  • Mock interviews

Upcoming Course Start Date

Location Start Date Path Schedule Length Tuition Fee Status
Ikeja April 29,2024 Accelerator Weekdays or Weekends 6 Weeks N100,000 Open
Ikeja April 29,2024 Nest Weekdays or Weekends 14 Weeks N150,000 Open
Online April 29,2024 Accelerator Weekdays or Weekends 6 Weeks N90,000 Open
Online April 29,2024 Nest Weekdays or Weekends 14 Weeks N140,000 Open

Upcoming Course Start Date

Location Start Date Path Tuition Fee Schedule Status
Ikeja April 29,2024 Accelerator
6 Weeks
N100,000 Weekdays or Weekends Open
Ikeja April 29,2024 Nest
14 Weeks
N150,000 Weekdays or Weekends Open
Online April 29,2024 Accelerator
6 Weeks
N90,000 Weekdays or Weekends Open
Online April 29,2024 Nest
14 Weeks
N140,000 Weekdays or Weekends Open

Where Torilo grads. get hired

Ready to start your Tech, Design,
Digital or Data journey?

Take the next step and speak to our admissions team. Book a 15-minute chat to ask questions and learn more about our programs.

Where Torilo grads. get hired

Ready to start your Tech, Design, Digital or Data journey?

Take the next step and speak to our admissions team. Book a 15-minute chat to ask questions and learn
more about our programs.

Torilo Academy | Training Centre In Lagos, Nigeria

4.8Out of 5 stars

Overall rating out of 111 Google reviews

Femi Fatunla
a month ago

Torilo Academy has been a great experience. Their practical approach to learning is excellent. The Tutors ensure all students are carried along.

Badmus Miftau
a month ago

This is the best Tech center so far

akinlembola ade
a month ago

the experience has actually been electric

oluwole tobiloba
a month ago

Michael Ezeh
a month ago

Learning at Torilo Academy has been great so far. Super nice tutors.