Become a Certified Digital Marketer

Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.

What you will learn:

Capstone Project for all courses

You will be required to create a design concept and prototypes for numerous products. A long time project that will be guided by the tutor to not only assist in your growth but to help you create a portfolio for yourself.

Early Bird Fee - N80,000

Class Price Duration
Onsite Class N60,000 6WKs(Weekends/Weekdays)
Onsite Live Class N55,000 6WKs(Weekends/Weekdays)

N60, 000

6WKs (Weekends/Weekdays)

N55, 000

6WKs (Weekends/Weekdays)

Course Content

  • Explain what Digital Marketing entail
  • Define segments and the role segmentation plays in digital marketing
  • Identify the relevance of role for different channels for your business and customers
  • Explain how to use channels to market to the right customers at the right time.
  • Building a target persona
  • Define channels that will be used in campaigns and where your approach is paid, earned or owned
  • Content writing
  • Theoretical aspect on how SEO is done
  • Explain the impact local SEO has and how to set it up
  • Perform keyword research, analysing search volume and competition
  • Create your own Google Ads campaign
  • Evaluate results and optimize Adwords
  • Review key metrics and KPIs for SEM
  • How to take advantage of video marketing, using Youtube.
  • Learn Twitter marketing and how to leverage the Ads on it.
  • Learn Facebook marketing and how to leverage Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.
  • Landing pages & Lead Generation
  • Review best practices of digital marketing UX
  • Evaluate the design, functionality, and effectiveness of landing pages
  • Develop forms for your business
  • Plan and prepare lifecycle marketing strategies
  • Learn how to do email Marketing
  • Engage with your customers via email throughout their lifecycle.
  • Plan, execute, and measure email-marketing campaigns
  • Explaining how to create popup form to gain organic followers via email.
  • Outline the process for developing content campaigns.
  • Create a content plan with key messaging
  • Assess which content marketing tactics meet specific marketing and business goals.
  • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Select appropriate influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
  • Use of CRM (Customer Relationship Management) & Marketing automation tool
  • Google Analytics
  • Clear understanding of how to leverage the detailed information on Google Analytics
  • Learn how to track a link using Google Analytics
  • Google Search Console
  • In depth tutorial on how to use Google Search Console
  • Google TagManager
  • Explain how to use Google TagManager to track links on your website
  • Structured Data Markup Helper
  • Explore how to use structured data markup helper to boost your local SEO

Required Tools

Get all the Training You Need To Succeed as A Digital Marketer

Get all the training needed to succeed as a Digital Marketing Expert in Nigeria at our training center. Digital marketing is one of the most sought after in Nigeria. Boost your career by becoming a certified digital marketer.

Access Opportunity

Powered by DigIT

With DigIT, you are better positioned to find gainful employment. Our partnership enables graduate students to get first-hand information on available job opportunities and necessary placement for internship and full-time roles. You are considered first for roles that require your skillset

Passionate about a course?

We know how much you yearn to learn and advance to the next level of what the future holds for you. We have provided you with resources that makes persuading either your boss of relative easier. Take charge of your future now!

Creative and Collaborative Learning

Experience engaging and interactive sessions. At Torilo Academy training center, we leverage both group and individual sessions to ensure that our students practise working in teams and independently to build usable solutions.