Digital Marketing

Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.


Create & Build Strategies to Drive Business Growth

Delivering the right message to your target audience online will require having a proper knowledge of the market demands and behaviour. The rapid growth being experienced with technology daily provides internet users with several options leading to a reduced attention span.

Mastering the principles of digital marketing will guide and ensure proper delivery of your message to the right audience to achieve optimum results. At our digital marketing training center, we expose students to modern digital marketing trends and tools such as Google Adsense…Skills learned can be used to grow your business or be a part of a team to drive growth and conversion for products or services.

Start Date
June 20th, 2020
Class Price Learning Pace & Time
Onsite Class ₦50, 000 6 weeks (Weekends only)
Online Class ₦25, 000 4 weeks (Weekdays only)
Required Tools

A Working Laptop (Windows or Mac Installed)

Create & Build Strategies to Drive Business Growth

Delivering the right message to your target audience online will require having a proper knowledge of the market demands and behaviour. The rapid growth being experienced with technology daily provides internet users with several options leading to a reduced attention span.

Mastering the principles of digital marketing will guide and ensure proper delivery of your message to the right audience to achieve optimum results. At our training center, we expose students to modern digital marketing trends and tools such as Google Adsense…Skills learned can be used to grow your business or be a part of a team to drive growth and conversion for products or services.

Start Date
June 20th, 2020
Class Price (Amount) Learning Time
Onsite Class ₦50, 000 6 weeks (Weekends only)
Online Class ₦25, 000 4 weeks (Weekdays only)
Required Tools

A Working Laptop (Windows or Mac Installed)

Digital Marketing Framework and Strategy
  • Define digital marketing. Explore its evolution and the current landscape
  • Define segments and the role segmentation plays in digital marketing
  • Define your audience and build a target persona with customer map
Digital Marketing and SEO
  • Define the landscape of channels and how they are used.
  • Differentiate between broadcast, direct and social channels.
  • Identify the relevance of role for different channels for your business and customers.
  • Define channels that will be used in campaigns and where your approach is paid, earned or owned.
  • Explain how to use channels to market to the right customers at the right time.
  • Theoretical aspect on how SEO is done.
  • Explain the impact local SEO has and how to set it up
Content Marketing and Social
  • Perform keyword research, analysing search volume and competition.
  • Define click bidding and bid management budgeting.
  • Create your own Adwords campaign.
  • Evaluate results and optimize Adwords.
  • Review key metrics and KPIs for SEM
  • Outline the process for running a social ad campaign.
  • Create and manage a social ad campaign for Facebook, Twitter, and/or Instagram.
  • Identify the data that is available form social media platforms and how it can be used.
  • Select appropriate social media platforms for a brand and specific campaigns.
  • Learn Facebook marketing and how to leverage Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.
  • Learn Twitter marketing and how to leverage the Ads on it.
  • How to take advantage of video marketing, using Youtube.
Marketing Acquisition & Conversion Rate Optimization
  • Landing pages, UX, & Lead Gen
  • Review best practices of digital marketing UX
  • Explore how on-site marketing works and the ways to optimize those efforts.
  • Evaluate the design, functionality, and effectiveness of landing pages.
  • Develop landing pages and forms for your business.
Customer Engagement & Retention
  • Plan and prepare lifecycle marketing strategies.
  • Map content and channels (like email) to your customer’s lifecycle.
  • Plan, execute, and measure email-marketing campaigns.
  • Gain basic familiarity with common tools of the trade
Paid Social & Advertising (Paid Search, Adwords & SEM)
  • Outline the process for developing content campaigns.
  • Create a content plan with key messaging =, content mapping, distribution and measurement.
  • Develop a Native Advertising strategy to increase targeted reach of your content.
  • Assess which content marketing tactics meet specific marketing and business goals.
  • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Distinguish best uses and approaches to the primary social platforms.
  • Select appropriate influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
Google Tools
  • Clear understanding of how to leverage the detailed information on Google Analytics.
  • Learn how to track a link using Google Analytics.
  • In depth tutorial on how to use google search console.
  • Explain how to use Google TagManager to track links on your website.
  • Explore how to use structured data markup helper to boost your local SEO.
  • Learn how to take advantage of Google marketing tools.
  • Re-marketing using Google Analytics and learn how to create a funnel.
Expanding Your Digital Marketing Skills
  • Leaning how to leverage affiliates on a website.
  • Explaining how to create popup form to gain organic followers via email.
  • Learn How to handle Google Adsense and run Ads on your page.

Creative and Collaborative
Learning


Experience engaging and interactive sessions. At Torilo Academy training center, We leverage both group and individual sessions to ensure that our students practise working in teams and independently to build usable solutions.


Access Opportunity

Powered by DigIT


With DigIT, you are better positioned to find gainful employment. Our partnership enables graduate students to get first-hand information on available job opportunities and necessary placement for internship and full-time roles. You are considered first for roles that require your skillset


Register Now