Do you know how to run a successful email marketing campaign? Are you wondering how the email marketing strategy works? Do you run a small business and you haven’t been able to reach a lot of online clients? With tons of emails sent each day, there’s a lot of competition for your audience’s attention.

However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as “spam” and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end-user, without being cut out by automatic filters and spam removing software.

What is Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
One advantage of Email marketing is that people still use emails across the world from adults and also teenagers on a regular basis this proves that Email marketing isn’t dead, which is why it is the ideal tool for building customer relationships to help you generate leads and sales.

Now, before you run a successful email marketing campaign, you’ve got to do some homework, so you’re primed for success when you finally send that first email. Below are the things to note:

Build a targeted Email list

The most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.But did you know that on average, the majority of your website visitors will leave your site for good, without signing up to your newsletter?

That’s why we recommend using exit-intent popups to convert those abandoning visitors into subscribers and customers. Exit-intent popups detect user behavior to prompt them with a targeted campaign at the precise moment they are about to leave your site forever. This smart technology can skyrocket your conversions.

Have a clear perspective on your goals

To run a successful email marketing campaign, think about what you want to achieve. Some common goals are:

• Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
• Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
• Nurturing existing subscribers by providing something they’ll value.
• Re-engaging subscribers who haven’t been particularly active.
• Segmenting your subscribers so you can send more targeted email marketing campaigns.

Understand Email types

As there are various email types, it’s imperative that you have the knowledge of the different types of Email you can send. People have ways of grouping them, but here are the three key email types.

We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.
Also, we have the transactional emails which include subscriber sign up confirmations, welcome messages, order, etc. Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.
Now that you know the types of emails you can send, we move onto the next step to create a successful email marketing campaign.

Know your audience

For effective email marketing, you must know to whom you are sending your emails. If you start sending emails to a random audience, the chances of the mail going to spam are definitely higher than the chances of it being read. Take the help of correct online analytical tools, study the behavior of the market, and send emails only to a set of the targeted audience.
The Internet is vast, and if you can utilize it properly, it can do wonders for you. There are various online podiums and AIs available, make the best usage of them for optimum results.

Use technology wisely

The best email marketing services have tools to help you create more successful email marketing campaigns. Look for features like:

• Easy campaign creation and automation, including templates and workflows.
• Integrations with the software you already use, like WordPress
• Ways to segment your audience.
• In-depth analytics on email campaign performance.

Features like Mailchimp’s automation will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. These are all good ways to build success with email marketing.

Test and Analyze

To keep on growing and to get better results, you need to test the current emails; their content, subject line, designing, number of hits, and the results generated from it. Only after you test and analyze the current email marketing success, you will be able to design a better plan for the future.
Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and click rates to have fewer active subscribers than large numbers of inactive ones.