Every business needs to invest in search engine optimization (SEO). Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo.
You are losing money if you are not leveraging all of the below SEO benefits. Every day, your website is not optimized in the search engines.
Here’s why:
Traffic on search engines is the best traffic. People are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services.
SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. You must invest in the best SEO strategy. With a winning SEO campaign, your business will be on it’s way to higher conversions.
Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings and reap the benefits of SEO.
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
SEO is 24/7. It does not sleep. Yes, that’s another one of the benefits of SEO. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.
People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience.
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.
Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.
SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.
SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.
While your awareness is increasing, SEO will simultaneously increase your customer attribution points. Attribution is the amount of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business.
SEO beats paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
14. SEO can increase your website referrals
One of the benefits of SEO is that it will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will help you grow referrals, literally and figuratively!
You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools like Google Analytics (or an SEO company), you will be able to measure which search keywords are the most valuable to your business.
Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales.
17. SEO is more cost-effective than paid advertising
SEO is more cost-effective than paid advertising. Why spend money for a page to be seen when you can work your way up in the organic search results by using effective SEO?
Once you rank high on search engines, you do not have to pay for clicks from search engines. And you will no longer have to worry about your PPC budget. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.
Your customers start their internet journey with a search. Your competitors are using search to grow their business. Sooner or later, if you are not using search to grow your business, you will not have a business!
If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.
Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Unless, they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.
SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.
Another one of the most notable benefits of SEO is the fact that your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years.
SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings.
As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI (Return On Investment) from all of your marketing activities will be higher.
SEO is the new “PR” strategy. It makes PR make sense. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand.
SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.
One of the benefits of SEO that you probably want to achieve is increasing your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribes to your email newsletter.
SEO will increase your blog traffic. As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website.
High SEO rankings will improve your website’s click-through-rate. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached.
As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well.
As you are working on growing your website’s SEO, you will improve the speed of your site. High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites.
SEO will improve the overall user experience of your website. It is important that you keep in mind that Google’s goal is to provide relevance to their users. To rank high in Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience.
Mobile is the future of online. And, 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will favor your website for optimizing your site for mobile.
There are over 150 million websites on the Internet. The average person will never know what most of the Internet has to offer. Higher SEO rankings will help you stand out from the millions of other websites.
SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primarily reasons why it delivers the most qualified traffic to your website.
Okay, not really. But honestly, it is extremely hard to screw up SEO rankings. You will likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you are not going to have to worry about this. Why? Because you are going to use a trusted SEO company. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords.
SEO can literally double, triple, or quadruple your business. SEO exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO strategy.
SEO can help you attract talent. People looking for work also start their journey on Google. You can optimize your website to rank on Google for the positions you are hiring for. Avoid recruiting fees and acquisition costs by investing into a SEO strategy.
The benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a SEO campaign today.
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