1. Grabs Attention
Attention spans are short these days – especially consumers’.
As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.
A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.