2. Focus on branding.

What do you want your business known for? Class and style? Fun and family? Imagery is your tool to establish a brand identity.

3. Review licensing.

Using images on your website without permission is not only a discourtesy to the photographer, you could end up getting sued.

Take a lesson from the infamous Kardashians. Last month, a lawsuit was filed against Kendall and Kylie Jenner after they used images of Tupac Shakur in their clothing line without permission. An expensive mistake that nobody is quite immune from.

So next time you’re about to grab a photo willy-nilly off Google Images, take a moment and ask yourself, “Is this worth getting sued over?”

5. Consider hiring a photographer.

If you can’t quite find the right images, sometimes your best option is to hire a professional photographer. If you’re working on photos for your new website design, it’s certainly worth investing in an hour long photography shoot with your employees on the job site.

6. Use images that your audience relates to.

Photos containing people should communicate to your audience. A company like Forever 50, an adult clothing company, isn’t likely to feature junior citizens or infants.

7. Use faces.

Smiles sell. Also known as the smile appeal, smiling faces in marketing transmit a message to customers that your product or service makes people happy. Emotions are contagious, even if just in a photo.

8. Remember that pixels matter.

By far the most important part of choosing images for your website is selecting images with high resolution. When adjusting the size of an image, always keep dimensions the same and crop if necessary. If you increase an image past it’s original size, you’re bound to decrease the quality.

9. Get images from these fantastic sources.

If you don’t want to pay for each and every photo, there are plenty of free, legal options. Check out some places like Pexels, Pixabay and so on.