Benefits of Digital Marketing over Traditional Marketing

Traditional marketing was a thing only because digital marketing did not exist. Of course traditional marketing has its own pros over digital marketing, but we will come to that later.

There’s a reason so many service-based businesses try marketing, experience little to no success, and claim marketing “doesn’t work.” What they fail to understand is that it’s not their efforts that are at fault. It’s that they’ve skipped over something else, something so critical, all else relies upon it.

Marketing is that aspect of the business that you can never ignore. A wise entrepreneur will set aside a separate budget for the marketing alone. The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs.Digital Marketing decision becomes difficult.

Online marketing is more versatile than traditional marketing, though all the types look similar. Now that we know what traditional and online marketing is, let us find out the winner of the traditional vs. digital marketing contest. Which is better?

Here are some reasons why digital marketing wins the traditional vs. digital marketing battle

Reduced cost

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.This in turn helps expand the scope of marketing across boundaries of age and finance.

Real time result

With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

You can see everything in real time including:

• Number of visitors.
• Most active time of the day.
• Conversion rates.
• Bounce rates.

When you have the result handy in real time, you waste no time taking action.

Brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.

Higher exposure

Now, you can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

Quicker publicity

Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond.

Good For All Stages Of Fields

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing.

You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.

Easy analytics

With online marketing you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.

This helps people using online marketing stay a big step ahead of people relying on traditional marketing.